[IndianaTrails] Butler Trail PR Project

[Greenways Foundation]

Dear Trails Friend:

Each semester, the senior-level capstone course at Butler University's
School of Journalism selects three non-profit groups for which they complete
a semester-long class project. The project involves research and planning to
help area nonprofit organizations address a particular goal or need.  I am
pleased to report that The Greenways Foundation was one of the organizations
chosen for this current semester.

When asked by the professor, Rose Campbell, what type of project we would
like for the class to work on; it was my suggestion that they produce a
complete public relations/marketing plan for use by local trails groups.
This plan, when completed, would be provided by the Foundation to trails
groups throughout the state to assist them in building support for their
trails project and to help them "sell" their trails project to stakeholders
such as the general public, funders and elected officials in their
communities.

As part of their project, the students are responsible for doing basic
research, including a focus group. This focus group research, combined with
results from other types of research, will be used to identify effective
approaches to advocate for trails projects at the local level.

I'm writing to encourage your participation in this focus group, which will
take place on Monday, October 8, from 7-8:30 p.m., in Jordan Hall Room 203,
on Butler's campus. Would you please help?  A total of 12-15 participants
are needed. Pizza, drinks, and dessert will be provided.

The focus group is a 90-minute discussion facilitated by two trained
(student) moderators.  The questions generally are open-ended and designed
to elicit information, attitudes, and opinions from participants in regard
to the research goal described above.  Participants should be active
supporters or leaders of trails organizations. Everyone from private
citizens to government officials and community leaders are invited to
participate, but the main criterion for inclusion is a keen desire to
promote trails projects.  

Will you help by offering to be one of the trails supporters for this focus
group?  Because of the October 8 date, we would like to hear from people as
soon as possible, at least by October 1.  Please contact student leader
Nicki Parsons, at  nparsons at butler.edu  as soon as possible if you are
willing to participate and are free on the evening of Oct. 8.  Your help in
the important project will result in a comprehensive package of public
relations materials that you and your fellow local trails advocates can use
to publicize the benefits of trails to your community.

Best regards,

Ron Carter
Executive Director
The Greenways Foundation <http://www.greenwaysfoundation.org/>  

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