[IndianaTrails] Butler Trail PR Project

[Jeffrey K Smallwood]

Ron and Nicki,
I can attend the focus group on Oct. 8.  Hey, who could pass up pizza?

Jeff Smallwood
B&O Trail Association Board of Directors
Speedway Trail Association Board of Directors
Daytime phone 317-277-4879





"Greenways Foundation" <greenwaysfoundation at greenwaysfoundation.org> 
Sent by: list-bounces at indianatrails.org
09/26/2007 07:46 AM
Please respond to
greenwaysfoundation at greenwaysfoundation.org


To
<list at indianatrails.org>
cc
nparsons at butler.edu
Subject
[IndianaTrails] Butler Trail PR Project






Dear Trails Friend:

Each semester, the senior-level capstone course at Butler University?s 
School of Journalism selects three non-profit groups for which they 
complete a semester-long class project. The project involves research and 
planning to help area nonprofit organizations address a particular goal or 
need.  I am pleased to report that The Greenways Foundation was one of the 
organizations chosen for this current semester.

When asked by the professor, Rose Campbell, what type of project we would 
like for the class to work on; it was my suggestion that they produce a 
complete public relations/marketing plan for use by local trails groups. 
This plan, when completed, would be provided by the Foundation to trails 
groups throughout the state to assist them in building support for their 
trails project and to help them ?sell? their trails project to 
stakeholders such as the general public, funders and elected officials in 
their communities.

As part of their project, the students are responsible for doing basic 
research, including a focus group. This focus group research, combined 
with results from other types of research, will be used to identify 
effective approaches to advocate for trails projects at the local level.

I?m writing to encourage your participation in this focus group, which 
will take place on Monday, October 8, from 7-8:30 p.m., in Jordan Hall 
Room 203, on Butler?s campus. Would you please help?  A total of 12-15 
participants are needed. Pizza, drinks, and dessert will be provided.

The focus group is a 90-minute discussion facilitated by two trained 
(student) moderators.  The questions generally are open-ended and designed 
to elicit information, attitudes, and opinions from participants in regard 
to the research goal described above.  Participants should be active 
supporters or leaders of trails organizations. Everyone from private 
citizens to government officials and community leaders are invited to 
participate, but the main criterion for inclusion is a keen desire to 
promote trails projects. 

Will you help by offering to be one of the trails supporters for this 
focus group?  Because of the October 8 date, we would like to hear from 
people as soon as possible, at least by October 1.  Please contact student 
leader Nicki Parsons, at  nparsons at butler.edu  as soon as possible if you 
are willing to participate and are free on the evening of Oct. 8.  Your 
help in the important project will result in a comprehensive package of 
public relations materials that you and your fellow local trails advocates 
can use to publicize the benefits of trails to your community.

Best regards,

Ron Carter
Executive Director
The Greenways Foundation 

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